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Who We Are

Directly Italy

Founders of Directly Italy

Learn more about the founders of Directly Italy

Dean Stewart


Dean has enjoyed several CEO and MD roles in tech and consultancy companies. He spent over 20 years in the Media sector. He was Senior Vice President for 21st Century Fox Europe (formerly News Corp Europe) as well as holding senior commercial roles at Sky TV UK, Sky Italia, Abu Dhabi Media, His early career was spent in the oil industry at BP Oil.

Dean’s roles have concentrated on launching, building and scaling online and offline businesses in the UK, Europe and Middle East.

He has a degree in Business Administration + German from Loughborough University, plus an MBA from Cranfield School of Management. He is also fluent in Italian and German

Roberta Sabbatini

Managing Director

Roberta has more than 20 years experience in the events and hospitality industry.

Upon moving to the UK from Italy in 2003, Roberta founded All in Italian Ltd and RS-Events through which she arranged a variety of high end events and in doing so attended trade fairs across Europe and the USA.

Roberta was the owner of Casa Roberta, a successful Italian restaurant in West London (ranked 700 out of 18,069 restaurants in London on Tripadvisor) which she sold in 2015 but continued the venture as a catering company.

She is fluent in Italian & English, proficient in French and conversational in German & Mandarin. Roberta has a Degree in International Politics from Rome’s Sapienza University.

Introduction Video

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